Hi, I'm Lena, I design things.
Creating solutions for complex problems has always been a drive for me – I enjoyed it so much I earned two Bachelor degrees: Design and Civil Engineering. Though I did enjoy calculus and math, I am a designer through and through. Nonetheless, studying Engineering gave me technical and logical skills I use in my everyday work as a designer.
I was born in Manaus, Brazil, where I started my career in graphic design and print. In 2012, I moved to London to pursue a Master's degree in Magazine Publishing at London College of Communication. At the time, I wanted to design magazines.
After designing my first application and researching the changing relationship between traditional and digital media for my dissertation, I found a new passion – user experience.
I’ve been immersed in the digital industry ever since.