Lena Sotto Mayor –

product designer at Globoesporte.com

product designer at Globoesporte.com

previously Product Designer at Globoplay and UX Designer at Nokia's Institute of Technology. Currently based in Rio de Janeiro, designing digital experiences for the #1 sports website in Brazil. 

Past projects include designing mobile apps for Microsoft/Nokia, rebranding Samsung's R&D center in Brazil and creative directing a baking magazine in London

Digital TV App for Windows Phone
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I solve problems

My design process starts with a thorough assessement of the goals, business needs and target audience. Understanding who you are designing for and how they behave is the foundation for designing an effective solution. After devising a strategy to tackle whatever problem is at hand, the final solution is built upon lots of experimentation and prototyping – always with the user's best interest in mind.
I believe in storytelling. When properly arranged, text, images and interactions can seamlessly guide the user and provide a rich and enjoyable experience. Finding the perfect balance between form and function is always very challenging. Luckily, I've always been a fan of a good challenge.