Lena Sotto Mayor

DIGITAL PRODUCT DESIGNER –
CURRENTLY @
RED BULL
RED BULL
Previously
Codesandbox
Codesandbox
,
Globo.com
Globo.com
and
Nokia/Microsoft
Nokia/Microsoft

DIGITAL PRODUCT DESIGNER –
CURRENTLY @ RED BULL
Previously Codesandbox, Globo.com
and Nokia/Microsoft

DIGITAL PRODUCT DESIGNER –
CURRENTLY @ RED BULL
Previously Codesandbox, Globo.com
and Nokia/Microsoft
recent
recent
Building a design system for multi-tenant streaming apps with Figma variables
Red Bull
2025
Investigating new possibilities for Red Bull events using AI capabilities
Red Bull
2024 – 2025
Redesigning event navigation on 10ft devices
Red Bull TV
2024
Building a design system for multi-tenant streaming apps with Figma variables
Red Bull
2025

Building a design system for multi-tenant streaming apps with Figma variables
Red Bull
2025

Building a design system for multi-tenant streaming apps with Figma variables
Red Bull
2025

Investigating new possibilities for Red Bull events using AI capabilities
Red Bull
2024 – 2025

Investigating new possibilities for Red Bull events using AI capabilities
Red Bull
2024 – 2025

Investigating new possibilities for Red Bull events using AI capabilities
Red Bull
2024 – 2025

Redesigning event navigation on 10ft devices
Red Bull TV
2024

Redesigning event navigation on 10ft devices
Red Bull TV
2024

Redesigning event navigation on 10ft devices
Red Bull TV
2024

more projects
more projects
coming soon
strategy
web

Unifying two products with a single dashboard experience
CodeSandbox
2022 – 2023
coming soon

Unifying two products with a single dashboard experience
CodeSandbox
2022 – 2023
coming soon

Unifying two products with a single dashboard experience
CodeSandbox
2022 – 2023
coming soon
strategy
data-driven
web
native app

Redefining live match consumption for Brazil's largest sport's portal
ge.globo
2021
coming soon

Redefining live match consumption for Brazil's largest sport's portal
ge.globo
2021
coming soon

Redefining live match consumption for Brazil's largest sport's portal
ge.globo
2021
coming soon
data-driven
web

Executing a minimum viable experiment to increase live content consumption
ge.globo
2020
coming soon

Executing a minimum viable experiment to increase live content consumption
ge.globo
2020
coming soon

Executing a minimum viable experiment to increase live content consumption
ge.globo
2020
coming soon
strategy
web
native app
TV

Designing a multiplatform system for content discovery
globoplay
2019
coming soon

Designing a multiplatform system for content discovery
globoplay
2019
coming soon

Designing a multiplatform system for content discovery
globoplay
2019
archive
archive
New product concept for sports channel app
New product concept for sports channel app
Globo.com
Globo.com
Globo.com
Product Design lead
Product Design lead
Product Design lead
2019
2019
2019
















Physical OneNote
Physical OneNote for Microsoft
Physical OneNote for Microsoft
🏆 //oneweek Hackaton winner
🏆 //oneweek Hackaton winner
🏆 //oneweek Hackaton winner
Nokia/Microsoft
Nokia/Microsoft
Nokia/Microsoft
Product Design lead
Product Design lead
Product Design lead
2014
2014
2014


Physical OneNote is a low-cost digital message board for your home. It uses e-ink technology to create a real time display of your OneNotes and its live updates. The elegant and clean interface, based on the Metro UI interface, was optimized for usability and legibility but also creates a device that beautifully integrates with your home decor.
Conceptualized in partnership with Lee Murray, senior Microsoft technologist, Physical Onenote won the 2014 //oneweek Hackaton.
Physical OneNote is a low-cost digital message board for your home. It uses e-ink technology to create a real time display of your OneNotes and its live updates. Conceptualized in partnership with Lee Murray, senior Microsoft technologist, Physical Onenote won the 2014 //oneweek Hackaton.



Olá!*
Olá!*
Hey there. I'm Lena.
I'm a product designer from Brazil with over 13 years of experience designing for digital media.
I love solving problems — the more complex, the more gratifying! I've been chasing challenges my whole life which eventually led me to earn a double major in design and engineering. Design is what I love to do, but engineering gave me technical and logical skills I use every day.



*Hello! in Portuguese 🇧🇷
*Hello! in Portuguese 🇧🇷
I was born in Manaus, Brazil, a metropolis carved into the heart of the Amazon forest. It was there, amidst the exuberance of life, color and rhythms, that I began my career in graphic design and print. In 2012, I moved to London to pursue a Master's degree in Magazine Publishing at London College of Communication. At the time, I wanted to design magazines.
As the creative director of Sweet Spoon, a baking and lifestyle magazine, I was responsible for designing a digital application — my first ever.


The app that changed everything -
While diving deep into this new world and exploring the relationship between traditional and digital media for my dissertation, I discovered a new passion: user experience. I’ve been immersed in the digital industry ever since.


Manaus, Amazonas, Brazil
I was born in Manaus, Brazil, a metropolis carved into the heart of the Amazon forest. It was there, amidst the exuberance of life, color and rhythms, that I began my career in graphic design and print. In 2012, I moved to London to pursue a Master's degree in Magazine Publishing at London College of Communication. At the time, I wanted to design magazines.
As the creative director of Sweet Spoon, a baking and lifestyle magazine, I was responsible for designing a digital application — my first ever.

The app that changed everything -
While diving deep into this new world and exploring the relationship between traditional and digital media for my dissertation, I discovered a new passion: user experience. I’ve been immersed in the digital industry ever since.

Manaus, Amazonas, Brazil
Currently, I am based in the beautiful city of Rio de Janeiro, working as a Senior Product Designer at Red Bull.
I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.
I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.


Rio de Janeiro, Brazil
Currently, I am based in the beautiful city of Rio de Janeiro, working as a Senior Product Designer at Red Bull.
I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.

Rio de Janeiro, Brazil
selected links
selected links
Leading with Craft by UX Collective: My career path to Lead Product Designer
Leading with Craft by UX Collective: My career path to Lead Product Designer
Leading with Craft by UX Collective: My career path to Lead Product Designer
Leading with Craft by UX Collective: My career path to Lead Product Designer
Discussing personal references at DOC.CC
Discussing personal references at DOC.CC
Discussing personal references at DOC.CC
Discussing personal references at DOC.CC
Brazilians who design
Brazilians who design
Brazilians who design
Brazilians who design
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This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Special Gothic Expanded One.
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© 2025. All rights reserved.
This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Special Gothic Expanded One.